Betsson
MGA
SGA
Europe
Latin America
6.9
OddsFlow Score MethodologyOdds Accuracy25%Market Depth15%Margin Value15%Line Speed10%Payout Speed10%User Reputation10%Agentic Readiness15%Weighted composite of 7 dimensions. Updated monthly.Swedish-listed sportsbook group with strong Nordic presence. Known for competitive odds on Scandinavian football and solid European coverage.
Editorial Review
OddsFlow Analysis“Betsson Group operates one of the most respected sportsbook brands in the Nordics and broader European market. Their odds compilation team delivers competitive pricing, particularly on Scandinavian and European football. The platform is polished, with strong mobile and live betting features. Betsson's technology stack is modern, and they have shown interest in expanding their API and data integration offerings.”
Score BreakdownOddsFlow Score MethodologyOdds Accuracy25%Market Depth15%Margin Value15%Line Speed10%Payout Speed10%User Reputation10%Agentic Readiness15%Weighted composite of 7 dimensions. Updated monthly.
Odds Accuracy (25%)7.5
Market Depth (15%)7.5
Margin Value (15%)4.5
Line Speed (10%)7.0
Payout Speed (10%)7.5
User Reputation (10%)7.5
Agentic Readiness (15%)3.5
Football Coverage
Leagues
EPL
La Liga
Serie A
Bundesliga
Ligue 1
Allsvenskan
Superettan
Champions League
Markets
1X2
Asian Handicap
Over/Under
Both Teams to Score
Correct Score
Draw No Bet
Live Betting Available
Pros & Cons
Strengths
- Competitive margins on Nordic leagues
- Well-regulated (MGA, SGA)
- Good customer support
- Fast payouts
Weaknesses
- Limited market depth vs Bet365
- No public API
- Less known in Asian markets
- Moderate live betting options
Basic Information
- Headquarters
- Ta' Xbiex, Malta (de jure) Stockholm, Sweden (de facto)
- Founded
- 1963
- Category
- global
- Website
- Visit