William Hill (888)
UKGC
MGA
Gibraltar
Europe
6.7
OddsFlow Score MethodologyOdds Accuracy25%Market Depth15%Margin Value15%Line Speed10%Payout Speed10%User Reputation10%Agentic Readiness15%Weighted composite of 7 dimensions. Updated monthly.One of the oldest bookmakers in the world, founded 1934. Now part of 888 Holdings. Deep roots in British football betting.
Editorial Review
OddsFlow Analysis“William Hill carries nearly a century of bookmaking heritage and remains a trusted name in European football betting. Their odds compilation team is experienced and their football market depth is excellent, particularly for UK and European leagues. The recent technology modernization has improved their digital experience significantly, though the API offering still lags behind more tech-forward competitors.”
Score BreakdownOddsFlow Score MethodologyOdds Accuracy25%Market Depth15%Margin Value15%Line Speed10%Payout Speed10%User Reputation10%Agentic Readiness15%Weighted composite of 7 dimensions. Updated monthly.
Odds Accuracy (25%)7.5
Market Depth (15%)8.0
Margin Value (15%)5.0
Line Speed (10%)7.0
Payout Speed (10%)7.0
User Reputation (10%)7.0
Agentic Readiness (15%)3.0
Football Coverage
Leagues
EPL
La Liga
Serie A
Bundesliga
Ligue 1
Champions League
Scottish Premiership
Championship
Markets
1X2
Asian Handicap
Over/Under
Both Teams to Score
Correct Score
First Goalscorer
Half-Time/Full-Time
Live Betting Available
Pros & Cons
Strengths
- Heritage brand with deep football expertise
- Excellent UK football market depth
- Strong retail presence
- Good range of football specials
Weaknesses
- Merged with 888 causing transition issues
- Restricts winning accounts
- No public API
- Margin not competitive vs sharp books
Basic Information
- Headquarters
- United Kingdom
- Founded
- 1934
- Category
- global
- Website
- Visit